Our ambition

The Group’s ambition is to strengthen its leadership in the French gaming market and become a key international player in games and services.

The national champion in the gaming industry

FDJ® is the historical and unique lottery operator in France, the 2nd biggest lottery in Europe and the 4th biggest worldwide[1]. It is also the leading operator in sports betting in France.[2]. The French gaming market represents roughly €10 billion.[1]. With its iconic brands (Loto®, EuroMillions, Cash, Amigo, Mission Patrimoine, Banco, Astro, Parions Sport, etc.), FDJ ranks as the national champion, with market share above 50%[1]. FDJ has 25 million players, or about one in two French people aged over 18, to whom it offers more than 85 easy-to-play, fun and 100% responsible games renewed constantly.

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FDJ has more than 95% of its activity in a monopoly (lotteries, as well as sports betting in points of sale). This monopoly was recently confirmed for 25 years by the Pacte Law.

The Group also operates other activities open to competition, essentially online sports betting. It also has three adjacent activities: services for foreign lottery or sports betting operators through its subsidiary FDJ Gaming Solutions, point-of-sale payment and services (e.g. collection of taxes and recovery of fines starting in summer 2020) and entertainment (e.g. video game competitions).

Fairly resilient to the business cycle and driven by innovation, FDJ’s activity has enjoyed steady growth averaging 5% over the last 25 years. In 2018, the Group delivered a net profit of €170 million on €1.8 billion in revenue.

The Group’s model is highly redistributive and supportive, and will remain so. Of the €15.8 billion in stakes in 2018, nearly 70% went back to players as prizes, with €3.5 billion[3] in gaming taxes going towards the public finances. This contribution, which represents more than 1% of the national budget, will be maintained after privatisation. A portion of stakes is also devoted to the support of charities, heritage restoration and French sport, in order to encourage sport for all (cycling team, women’s sport, young high-level athletes, etc.), education and integration in particular.

An ambitious and balanced strategy for future development

Since 2015, FDJ’s growth has gathered pace significantly, in large part thanks to the digitalisation of its offer and its distribution, and the export of its know-how internationally, via its subsidiary FDJ Gaming Solutions, which was recently reinforced by the acquisition of Sporting Group in the United Kingdom.

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With its new 2020-2025 strategic plan, FDJ aims to:

  • Pursue momentum in lotteries
  • Speed up growth in sports betting
  • Develop growth drivers on adjacent activities (e.g. offering its expertise internationally and developing new point-of-sale services)

An ethical company always close to you

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FDJ’s economic and social model is based on maintaining a broad base of customers keen to enjoy themselves at areasonable price. From the design to the sale of games, the Group has developed a best-in-class Responsible Gaming policy featuring among the most exemplary in the world.

FDJ boasts the largest local network in France, with more than 30,000 points of sale. This means that more than 90% of the population live less than 10 minutes from a point of sale[4] (tobacconist, newsagent, service station, etc.). Over the last five years, FDJ has undertaken a profound transformation and digitalisation of its network, investing €180 million to offer its customers a unique omnichannel gaming experience. For example, via the Parions Sport Point of Sale app, they can prepare their bets upstream and then validate them in points of sale via a QR code. Digitalised stakes, in other words those made online or in points of sale via a digital device (such as a smartphone), have increased fivefold in the space of four years.

Lastly, FDJ’s model is redistributive and supportive. FDJ’s contribution to the public finances, via gaming taxes, represents more than 1% of the national budget. This contribution will be maintained after privatisation.

A stable and stronger regulatory framework

FDJ has more than 95% of its activity in a monopoly (lotteries, as well as sports betting in points of sale). This monopoly was have been confirmed for 25 years by the Pacte law.

In May 2019, the promulgation of the Pacte law paved the way for FDJ’s privatisation. The French State has indicated its intention of keeping at least 20% of the Group’s capital and remaining a key shareholder.

The government will maintain close control over FDJ after privatisation, through specific governance and the new regulations coming into force. An independent authority, the Autorité nationale des jeux (ANJ), will control most gambling activities in France, including those of FDJ, from 1 January 2020

A new fiscal framework based on gross gaming revenue (stakes less winnings) will also come into effect in January 2020.

[1]In terms of gross gaming revenue (difference between player stakes and the sums returned or owing to winners). Source: FDJ, H2GC and reports by other gaming operators and supervisory authorities[2]In terms of gross gaming revenue, combining the sports betting market in points of sale and the online sports betting market. Sources: FDJ, ARJEL[3]Of which €3.3 billion in gaming taxes and €0.2 billion in other public levies [4]On foot in towns or by car in rural areas. Source: FDJ and Euromonitor

Your questions

  • 01 Will there be any benefits for individuals?
  • Yes, individuals benefit from four advantages:

    • A 2% discount compared to the price paid by institutional investors
    • One free share for every ten shares purchased and held for 18 months(1)(2)
    • An order allocated on a priority basis up to a limit of €5,000
    • The possibility of registering your shares in a “PEA” with the tax benefits attached to it, and a more flexible operation under the Pacte law

    [1] Benefit reserved for natural persons. [2] Delivery of one additional share for every ten shares purchased and held for 18 months, calculated within the limit of the ceiling of priority orders (EUR 5,000).

  • 02 Who can buy shares in La Française des Jeux?
  • Any natural person of French nationality or resident in France or a national of a Member Country of the European Economic Area (EEA), as well as any French legal person or EEA citizen not part of the institutional placement and holding an account opened with an authorised intermediary in France. For further information please contact your financial intermediary.

  • 03 WHEN WILL I BE ABLE TO BUY FDJ SHARES?
  • The offer period opened on 7 November and will run until 19 November. You may cancel your order until the close of the offer period. After that, orders maintained during the purchase period will be irrevocable (subject to certain cases of modification of the indicative price range or if the definitive price is set outside that range).

  • Yes, individuals benefit from four advantages:

    • A 2% discount compared to the price paid by institutional investors
    • One free share for every ten shares purchased and held for 18 months(1)(2)
    • An order allocated on a priority basis up to a limit of €5,000
    • The possibility of registering your shares in a “PEA” with the tax benefits attached to it, and a more flexible operation under the Pacte law

    [1] Benefit reserved for natural persons. [2] Delivery of one additional share for every ten shares purchased and held for 18 months, calculated within the limit of the ceiling of priority orders (EUR 5,000).

  • Any natural person of French nationality or resident in France or a national of a Member Country of the European Economic Area (EEA), as well as any French legal person or EEA citizen not part of the institutional placement and holding an account opened with an authorised intermediary in France. For further information please contact your financial intermediary.

  • The offer period opened on 7 November and will run until 19 November. You may cancel your order until the close of the offer period. After that, orders maintained during the purchase period will be irrevocable (subject to certain cases of modification of the indicative price range or if the definitive price is set outside that range).

Call us

For more information, call us on the toll-free number

0805 650 660
Only available in French
Toll-free call from 8am to 8pm CET Monday to Friday

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